Slated to begin its journey from the lowest point on Earth, the Dead Sea, to nearly the highest point, Mount Everest Base Camp, in March 2013, the Expedition aims to raise $1m for the King Hussein Cancer Foundation's (KHCF) new hospital expansion project.
The Expedition's team of 20 prominent Jordanians will be led by famous Mountaineer Mostafa Salameh, the first Jordanian to reach the summit of Mount Everest and an active advocate for numerous charitable causes.
"Cancer unfortunately continues to be a major problem in the Kingdom, its widespread incidence rate devastating thousands of lives and affecting many others. Mobilizing efforts to battle this disease is an important priority that we should all support," said Ra'ed Nimri, Bidaya's Director of Client Servicing & PR Advisory.
"'From the Lowest Point to the Highest Point for Cancer' Expedition is a commendable initiative that both I and the Bidaya team are very proud to be a part of in our own way. Not only is this an inspiring and worthy endeavor, but it will also play an important role in increasing the KHCC's capacity so that it may better serve the Kingdom's cancer patients," he added.
While commenting on Bidaya's role in backing the Expedition, Salameh explained that part of the initiative's success hinges on the support it garners through public exposure and raising awareness. "The fight against cancer is not something that only cancer patients and their families have to contend with; it is a nationwide responsibility that concerns us all."
Salameh went on to thank Bidaya for its contribution and urged private sector organizations to rise to the occasion by pledging donations to help the Expedition reach its goal of raising funds to support the construction of two new buildings which are three times as large as the King Hussein Cancer Centre's (KHCC) current premises. This expansion project will help KHCC increase its capacity to treat many more cancer patients, provide them with the best possible treatment, and reduce the number of patients on the waiting list.
As the largest Jordanian PR agency, Bidaya Corporate Communications offers advanced 360? public relations, content development, media relations, event management, and social media services to the Jordanian and regional markets. Bidaya has been providing public and private sector clients in the MENA with PR solutions since 2004, fusing traditional and contemporary tools to create unique and inspired PR strategies and platforms that give clients a distinctive and healthy corporate reputation.
Source: http://www.ameinfo.com/bidaya-corporate-communications-official-pr-sponsor-327129
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